Tue, 04 Oct 2022

TV advertising has been around since the late 1940s and it's still one of the most effective ways to build a brand. Despite the growth of digital advertising, TV spending is estimated to reach $77.5 billion by 2024. Why is TV advertising so successful? We'll break down the many reasons in this article.

Targeting With TV Is More Effective Than Ever

TV advertising reaches a large audience with minimal effort. In the U.S., there are over 118 million households with a TV, and the average person watches over 4 hours of TV each day. This gives advertisers a lot of opportunities to reach their target market.

TV advertising is also very effective at targeting specific demographics. Advertisers can target viewers by age, gender, income, interests, and even lifestyle. This allows them to create ads that are more likely to resonate with the viewer. Digital and Connected TV makes even more TV audience data available to advertisers, making it possible to target ads even more precisely.

Who Advertises on TV Most?

If you want proof that TV advertising helps build brands, look no further than the biggest advertisers in the world. In 2020, the top 10 TV advertisers spent a combined $22.6 billion on TV ads. The list includes some of the most iconic brands in the world, such as Procter & Gamble, AT&T, and General Motors. While some of their commercials advertise a particular product or promotion, just as often the goal of their ads is simply to build brand awareness.

Trends in TV Advertising Today

TV advertising has been going on for nearly a century now, but that doesn't mean it's stagnant. In fact, there are a number of exciting trends in TV advertising today.

TV Isn't Just Cable Anymore

Thanks to the growth of streaming services, there are now more ways than ever to watch TV. This means that advertisers can reach even more people with their TV ads. In fact, streaming services are quickly becoming one of the most popular ways to watch TV. In 2018, streaming services accounted for nearly one-third of all TV viewing in the U.S. This is expected to grow to nearly half of all TV viewing by 2024.

Programmatic TV Advertising

Programmatic TV advertising is a newer way of buying TV ads that is growing in popularity. Programmatic TV allows advertisers to use data to target specific demographics with their ads. This allows for more targeted and effective TV advertising.

Connected TV Advertising

Connected TV (CTV) is a type of TV that is connected to the internet. This means that viewers can watch streaming services, such as Netflix and Hulu, on their CTV. CTVs are becoming more popular, with nearly 60% of households in the U.S. expected to have one by 2024.

This presents a new opportunity for advertisers. CTV advertising allows advertisers to target viewers with ads on the platforms they are already using. This makes CTV ads more effective and efficient.

Interactive TV Advertising

Interactive TV (iTV) is a type of TV that allows viewers to interact with the content they are watching. iTV is typically done through a second screen, such as a smartphone or tablet. This allows viewers to vote, play games, and even buy products while they watch their favorite TV show.

iTV provides a new way for advertisers to interact with viewers. Advertisers can now create ads that are more interactive and engaging. This helps to create a more positive brand association for the viewer.

Harnessing Mobile and Multiscreen Environments

As more and more people watch TV on their mobile devices, advertisers are beginning to harness this trend. Mobile and multiscreen advertising allows advertisers to reach viewers on multiple screens at once. This helps to create a more seamless and effective ad campaign.

The Emergence of Advanced TV

Advanced TV is a new type of TV that offers enhanced features and capabilities. Advanced TV is still in its early stages, but it is expected to grow in popularity in the coming years. This new type of TV provides advertisers with an opportunity to create even better and more immersive ads.

TV's Multiplier Effect on Other Marketing Channels

TV advertising not only helps to build brand awareness, but it can also drive results in other marketing channels. For example, TV advertising can help to increase website traffic and search engine rankings. TV ads can also lead to an increase in social media engagement and sales. In a recent poll, 89 percent of marketers said they believe that TV advertising has a positive impact on their other marketing channels.

The Best Strategies for Building Your Brand with TV Advertising

Focus on a niche or category

When it comes to TV advertising, it is important to focus on a specific niche or category. This will help you to create ads that are more relevant and targeted to your audience. Being to general with your ad campaign will make it less effective.

Take Your Budget Further With Remnant Advertising

Remnant advertising is a type of TV advertising that allows you to buy ad space at a lower cost. This is because remnant ads are typically sold at a discounted rate. This can be a great way to save money on your TV advertising budget.To get the best placements and rates, we recommend partnering with The Remnant Agency, an advertising agency that specializes in these types of ads and has the best relationships with publishers.

Use Programmatic TV Advertising

Programmatic TV advertising is a newer way of buying TV ads that is growing in popularity. Programmatic TV allows advertisers to use data to target specific demographics with their ads. This allows for more targeted and effective TV advertising.

Leverage Connected TV Advertising

Connected TV (CTV) is a type of TV that is connected to the internet. This means that viewers can watch streaming services, such as Netflix and Hulu, on their CTV. CTVs are becoming more popular, with nearly 60% of households in the U.S. expected to have one by 2024.

This presents a new opportunity for advertisers. CTV advertising allows advertisers to target viewers with ads on the platforms they are already using. This makes CTV ads more effective and efficient.

Experiment with Interactive TV Advertising

Interactive TV (iTV) is a type of TV that allows viewers to interact with the content they are watching. iTV is typically done through a second screen, such as a smartphone or tablet. This allows viewers to vote, play games, and even buy products while they watch their favorite TV show.

iTV provides a new way for advertisers to interact with viewers. Advertisers can now create ads that are more interactive and engaging. This helps to create a more positive brand association for the viewer.

How Are Advertisers Tracking TV Ad Success?

TV advertising is more effective than ever, but advertisers still need to be able to track the success of their campaigns. Advertisers are now using a variety of methods to track TV ad success.

These methods include:

  • Using data from social media platforms, such as Twitter, to track the reach and engagement of TV ads
  • Using Nielsen data to track TV ad awareness and brand recall
  • Working with third-party measurement firms, such as Integral Ad Science, to track the effectiveness of TV ads
  • Using Google Analytics to track website traffic that is driven by TV ads

As you can see, there are a variety of ways that advertisers can track the success of their TV ad campaigns. By using these methods, advertisers can make sure that their TV advertising is effective and efficient.

Although online advertising is growing, it's still not as effective as TV advertising when it comes to building a brand. The bottom line is that TV ads reach more people and generate more awareness for brands than any other form of advertising. If you want your brand to be seen by the most people and make the biggest impact, then you need to invest in TV advertising. Have you tried using TV ads to build your brand? What results did you see?

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